by Matt von Holtz.
In the past decade, demi-fine jewellery has become a cornerstone of contemporary fashion, bridging the gap between high-end fine jewellery and more affordable costume pieces. Since gaining traction around 2015, it has revolutionised how we accessorise, offering an appealing combination of quality, style, and affordability.
Crafted with premium materials such as sterling silver, vermeil, and solid gold, demi-fine jewellery exude a sense of luxury without the hefty price tag. By making elevated design more inclusive, this category has opened the door for a broader audience to enjoy jewellery that feels special and attainable.
The rise of social media influencers and celebrities has further catapulted demi-fine jewellery into the limelight. Brands like Monica Vinader, Missoma, Lily & Roo and Astley Clarke have captured the hearts (and jewellery boxes) of modern consumers, offering collections that cater to both everyday wear and bold statement moments. By focusing on direct-to-consumer models, these brands build deeper connections with their audiences, creating a sense of loyalty and community.
One of the most exciting aspects of demi-fine jewellery is its encouragement to be yourself! With affordable options for layering and mixing, wearers are free to experiment, curating unique combinations of stacked bracelets, layered necklaces, or ring collections. This move away from traditional sets has made accessorising a creative, self-expressive art form.
Additionally, demi-fine jewellery resonates with the growing demand for sustainability and ethical fashion. Durable and stylish, these pieces are designed to last—whether worn daily or cherished as heirlooms—offering a more responsible alternative to fast-fashion accessories.
Demi-fine jewellery has firmly established itself as an essential element of today’s fashion landscape. As this category continues to grow, it reshapes how we define luxury, making it more personal, accessible, and aligned with modern values. Whether you’re starting your collection or expanding it, demi-fine jewellery invites you to embrace accessorising with confidence.
And here’s the best part, many of these iconic brands are currently on sale. It’s the perfect opportunity to expand your collection or discover a new favourite!
Demi-fine Jewellery Sales
Dower & Hall
Renowned for their easy-to-wear silver and gold vermeil collections, as well as their luxurious fine jewellery, the brand draws inspiration from nature, travel, and cherished memories. Using traditional techniques like lost-wax casting, each design is meticulously handcrafted with signature finishes, such as their dotty and hammered textures, which add light-catching detail. Committed to sustainability, Dower & Hall exclusively uses recycled metals, ethically sourced gemstones, and eco-friendly packaging. Their jewellery has gained acclaim on red carpets, in magazines, and on every style-conscious woman’s wish list.
Shop the Dower & Hall Sale here (Up to 50% Off)
Dower & Hall
Pearl Huggies & Waterfall Drops
Was £298, Now £149 (50% Off)
Dower & Hall
Wild Rose Talisman Necklace
Was £148, Now £103 (30% Off)
Lily & Roo
Lily & Roo creates refined jewellery with clean, minimalist designs that are crafted in London. Known for their personalisation options and use of pearls and diamonds, the brand offers versatile pieces that are ideal for everyday wear or meaningful gifting.
Shop the Lily & Roo Sale here (Up to 60% Off)
Lily & Roo
Solid Gold Love Link Necklace
Was £295, Now £205 (30% Off)
Lily & Roo
Gold Double Band Ring
Was £155, Now £108.50 (30% Off)
Missoma
Founded by Marisa Hordern in 2008, Missoma has become celebrated for its use of 18ct gold vermeil and sustainable materials, offering a range of necklaces, rings, bracelets, and earrings that cater to minimalist and bold fashion sensibilities.
Shop the Missoma Sale here (Up to 50% Off)
Missoma
Lucy Williams Mini Fang Necklace
Was £125, Now £87 (30% Off)
Missoma
Claw Stud Earrings
Was £89, Now £62 (30% Off)
Monica Vinader
Celebrated for their signature designs such as the Siren Wire and the Riva bangles, alongside customisable and stackable jewelry, the brand’s ethos includes ethical practices, offering a 5-year warranty and lifetime repair service. Monica Vinader has gained a significant following through its partnerships with celebrities and influencers, cementing their place in the market.
Shop the Monica Vinader Sale here (Up to 60% Off)
Monica Vinader
Fiji Gem Diamond Mini Huggie Earrings
Was £180, Now £90 (50% Off)
Monica Vinader
Vintage Chain Bracelet
Was £128, Now £70.40 (45% Off)
Astley Clarke
Astley Clarke’s collections include a wide range of high quality rings, necklaces, earrings, and bracelets, designed to celebrate personal expression and enhance everyday moments.
Shop the Astley Clarke Sale here (Up to 50% Off)
Astley Clarke
Gold Deco Shard Ring
Was £118, Now £70 (40% Off)
Astley Clarke
Gold Luna Bangle
Was £198, Now £98 (50% Off)
Astrid & Miyu
Astrid & Miyu, founded in 2012 by Connie Nam, focuses on creating accessible, contemporary jewellery that encourages personal expression. Inspired by global travels and London’s vibrancy, the brand is known for its innovative designs, especially its signature ear stacks.
Shop the Astrid & Miyu Sale here (Up to 50% Off)
Astrid & Miyu
Butterfly Pendant Necklace
Was £120, Now £72 (40% Off)
Astrid & Miyu
Lucky Charm Double Chain Bracelet in Silver
Was £85, Now £51 (40% Off)
Edge of Ember
Edge of Ember is committed to sustainability and ethical production, with a focus on responsibly sourced materials, including recycled metals and ethically mined gemstones. Their transparent approach to production ensures each piece is crafted with care and integrity, offering quality jewellery that aligns with a more sustainable future.
Shop the EDGE of EMBER Sale here (Up to 50% Off)
Edge of Ember
Melani Wrap Ring
Was £125, Now £75 (40% Off)
Edge of Ember
Zodiac Globe Necklace
Was £185, Now £129 (30% Off)
See Also “Practical Handbags for Under £300”
*Prices and availability are subject to change without notice.
